Owning a painting business means always having to find new business. While working on one job, you need to be on the lookout for the next. You can give yourself an edge on the competition by researching your market, staying nimble and mastering the latest painting techniques.
You Versus the Competition
People are always looking for the best deal on contracting services, and that is why it pays to study your competition and then offer services and promotions they do not have. Find out your competitors' rates and compare their work with yours. Determine what services competitors charge for that you could offer for free. Offer promotional deals that set you apart from the field and spread the word with flyers, newspaper advertising and online classifieds like craigslist.
Analyze where competitors are focusing their marketing efforts and then focus on untouched territory. Make sure you are always a step ahead of the competition.
Market Strengths
The painting market in any given region changes constantly. Commercial demand may be strong while residential is weak. You don't want to waste time chasing customers where they don't exist.
Be Versatile
In today's market, painting contractors must be able to do more than just lay on an even coat of paint. Stay up-to-date on the latest painting techniques, so that you can offer customers a wide array of services and ideas. Stenciling and specialized textures are increasingly popular, for example. Always be ready to offer customers more than they expect.
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