Pantone colors are cheaper and more consistent.
Pantone is an industry standard color picker that is relied on by numerous printing companies. If you want to print fliers, door hangers, business cards or any other sort of promotional material, it is best to set them up in Pantone. Pantone colors print as single entities, where as traditional CMYK printing requires four colors to combine to create as close a color to the original as possible. This means that Pantone is a cheaper printing method that will also deliver more consistent results.
Instructions
1. Open your graphic design software. Most professional design suites will allow you to draft your designs using Pantone colors.
2. Click the "Swatches" option in your design software. As an example, in Adobe Photoshop you will click "Window" and select "Swatches."
3. Click the small options button in the upper right-hand corner of the Swatches window.
4. Select one of the Pantone color profiles. For instance, most design needs can be met by selecting "Pantone Solid Coated."
5. Send your finished designs to the printer and they will be printed using Pantone colors.
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