Email flyer marketing campaigns can boost your business's profile.
Email flyers can be an effective tool for quickly spreading the word about your product, business or service. Of course, like any tool, they must be used properly to get the best results. From the names on your mailing list to the words shown on their computer screen, every aspect of an email flyer must be well-considered to reap the biggest rewards. The fonts you use are no exception. While numerous fonts are available, only a handful are best suited to this task.
Arial
Arial was introduced for use with printing presses.
The Arial family of fonts and its Mac equivalent, Helvetica, are well-suited for use in email flyers. For starters, this modern-looking typeface is just one of a handful of fonts which work across all operating systems. This is crucial for an html email flyer. It is a sans serif font, meaning that it does not have finishing strokes on its letters. According to Web Marketing Today, researchers believe that this can make it easier to read online. Arial is an versatile font that is easy-to-read in bold, bold italic and italic. According to a small study at Web Marketing Today, it appears best suited to a font size of 12 pt.
Verdana
Verdana was specifically designed for reading on computer screens.
Verdana is another font which is suitable for email flyers. Unlike Arial, it has been designed with the pixel, rather than the pen, in mind. Launched in 1996, it is sharper and clearer on screen than Arial. Readers taking part in the Web Marketing Today study preferred Verdana over Arial at 9 and 10 pt. This could be due to the fact that Verdana avoids ambiguity over characters such as the lower case i, j and l and their upper case counterparts. Each has been designed to be clearly distinct. Adding to this is the wide letter spacing offered by Verdana. Often letters such as r, m and n can become jumbled or squeezed. This font avoids that.
Comic Sans
Comic Sans was inspired by the comic book style of writing.
Comic Sans is a light-hearted font which works across all operating systems. Inspired by comic book lettering, it is a good choice for fun email flyers or newsletters. It was first introduced in 1995 and has been designed for use on computer screens. It is a sans-serif typeface and is especially easy-to-read at small sizes. It has more curves than Verdana or Arial. There are, however, drawbacks to using this font. Some critics warn that its overuse has diminished its expressive nature and caused it to look "cold" and "impersonal". It is worth considering whether this will impact your proposed email flyer.
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