The human eye takes in and processes a multitude of information every minute. When you decide to create a flyer or poster, make it stand out from the many others people see on a daily basis. Take a few basics into consideration to design eye-catching and effective flyers and posters.
Font
Regardless of what you are promoting or selling, make sure your font is easily seen and legible. Opt for Times New Roman (a clear serif typeface) or Arial (an easy-to-read sanserif typeface) in bold. Cursive fonts are difficult to read and prevent your audience from understanding what it is you want them to know. Make your letters big enough so that they can be seen from a reasonable distance. Apply a shadow around your font to attract attention to the message. If it is handwritten, put enough spacing between each letter to avoid congestion of words.
Color
White is the best background color for flyers and posters. It is also the most professional and gives the cleanest look. If you want to be creative with color, do so with the font. You can quickly grab attention with a bold red or an intense green. Try using two or more colors for an upbeat theme or stick to black and navy blue for professional tones. Avoid yellow or pale colors on white surfaces, which translate poorly on paper and are difficult to read. Avoid black poster board. Unless used for intentional effect, black is easily overlooked and limits color creativity.
Order
If you are promoting a business, always have the name printed on the very top of your flyer or poster. You can play around with how you want to present your business name. Some companies simply put their business logo on a advertisement, which most people associate with its product or services. For example, Facebook's logo is simply a white lowercase 'f' on a light blue background. If your business name has already established a visual reputation with the public, do the same with your logo.
If you are introducing a new business, print the entire business name along with the logo. Directly underneath your business name, list your products and services in list or bullet form. Keep each line short, using just a few words. Avoid paragraph form at all costs. The idea is to present information in short bursts. Potential customers should be able to glance at your advertisement and immediately know how it can help them.
Provide contact information at the bottom of your poster or flyer. Print contact information in a different font, size or color to make it stand out from the rest of your information.
Less Is More
The key in getting the message across is to keep it short, concise and clean. A typical flyer or poster should have no more than 75 words. Use images instead of words if possible.
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